Principals

Principals

The Long Group is an industry leader in assisting the banking and insurance sectors in improving market share and earnings. For over 20 years The Long Group has been supporting the research and planning needs of organizations throughout the Nation, building benchmarks for performance and providing strategic insights and guidance.

The Long Group’s customized strategic consulting and planning approach is unique and provides organizations with the information to create a market share and earnings advantage.

Thomas J. Long, Jr., founder and principal of The Long Group, has nearly 30 years experience in research, strategic planning, product management and development, and marketing. Tom Long assists organizations including banks, credit unions and insurance companies in building brand identity, managing service quality, segmenting markets, evaluating distribution channels and conducting product feasibility analysis. Tom Long completed his undergraduate degree work at Boston College and received his Masters in Business Administration (MBA) from the Whittemore School of Business and Economics at the University of New Hampshire.  Tom Long has been a guest lecturer at the Boston College Carroll School of Management MBA program, speaking on the topic of driving revenue and measuring effectiveness.  He has also been the keynote speaker for the American Marketing Association on the topic of image advertising and branding and a presenter for the California Association of Dental Plan.

Elizabeth Cote is a co-founder of The Long Group and brings over 27 years of experience in research, sales management, advertising and marketing in the technology and financial services sectors. Elizabeth Cote is the architect of The Long Group’s CustomerLab® program. This program identifies clients at risk of defection and charts win-back strategies, defines specific up-sell opportunities to broaden customer relationships and improve retention, uncovers prospecting opportunities within specific, targeted geographies and offers a warehouse of additional information to direct actionable marketing strategies. Elizabeth Cote has assisted organizations, including many banks, credit unions and insurance companies, in implementing this customer retention and business development expansion program, achieving unprecedented response. Elizabeth Cote earned her Bachelor of Arts degree from Keene State College.

For more information on The Long Group’s consulting and strategic planning services, please call us at 603-424-5664 or send us a quick note. We look forward to hearing from you.