NextProductLab®

Customer Engagement Solution

The Long Group’s NextProductLab® expands share of wallet by targeting the right customer with the right product in the right place at the right time.

  • Analyzes each customer’s product entry point and their share of wallet owned at the financial institution.
  • Defines each consumer’s life stage to identify the market basket of financial services owned.
  • Identifies a strategy for customer engagement.
  • Targets proactive, personalized offers to unique customers.
  • Engages the consumer with a relevant, meaningful and consultative offer.
  • Recognizes evolving needs to meet changing consumer expectations.
  • Launches multi-channel cross-sales by providing uploads to reach customers as they interact with the financial institution.
  • Improves customer satisfaction.
  • Integrates client marketing initiatives to reduce the cost and improve the effectiveness of marketing.