PerceptionLab™

PerceptionLab®

PreceptionLabEvaluates Brand Performance

  • Forecasts market demand.
  • Segments the market and clients.
  • Identifies share of mind.
  • Scores the brand advantage.
  • Determines the affinity toward the brand.
  • Uncovers reasons why businesses and consumers choose a brand and remain loyal.
  • Identifies performance gaps and distinctive competencies.
  • Establishes preferences among competing brands.
  • Demonstrates the degree of market differentiation or commoditization as viewed by constituents.
  • Plots selection on a price/value continuum.
  • Defines promoters and detractors of the brand.
  • Identifies target market priorities.
  • Provides direction for future strategy and general planning and positioning